LEVI’S NEW WOMEN’S DENIM COLLECTION LAUNCH

Hey once again! I was invited by the Levi’s team to attend the launch of their new denim collection for women at their Junction store. It was a wonderful gathering filled with warm people and a great atmosphere. I got to meet stylists, new bloggers and I tried sushi for the second time in my life…Still, my stomach churns. 😀 Being a launch for women’s jeans, they pampered us a good one! We got make overs by MAC make up artists.Although I came already in a full face of make up haha! which took me an hour to do, so I was not gonna take it off. They also gave each person a pair of jeans from the new collection to take home. Double yay!

With other bloggeres.We called ourselves the Luo crew...because we're all luo. :D

With other bloggeres.We called ourselves the Luo crew…because we’re all luo. :D…Bee,Petronella, Camille,me

Connie Aluoch, Simone Fitchl(Brand manager Africa,Middle East) & a writer from True Love

Connie Aluoch, Simone Fitchl(Brand manager Africa,Middle East) & a writer from True Love

Thanks Levi's for the free pair of jeans!

Thanks Levi’s for the pair of jeans!

The changing area. So cool :D

The changing area. So cool :D

Anyway, now to the good good. 🙂

The new collection from the brand that invented the blue jean is modern, feminine and sexy. They have various categories:

The new fits

LOT 700
Named after their first-ever pair of Levi’s® women’s jeans, their signature Lot 700 fits are the ultimate look-amazing styles, designed to flatter, hold and lift all day, every day. Fits include: 710 Super Skinny, 711 Skinny, 712 Slim, 715 Bootcut and 721 High Rise Skinny.

Myself in the 711's. Perfect fit or perfect fit?!

Myself in the 711’s. Perfect fit or perfect fit?!

LOT 800 CURVY
For women with killer curves, their Curvy jeans have a contoured fit and coverage that prevents gaping. The portfolio includes the 811 Curvy Skinny, and 815 Curvy Bootcut. Each style is cut with a mid rise and a slim fit through the hip and thigh. Petronella below is wearing the 815’s(I think). Visit her blog here.


LOT 300 – SHAPING
Designed to smooth and enhance, their mid-rise shaping jeans help slim your tummy, lift your
seat and lengthen your legs. These fits include the 311 Shaping Skinny and 312 Shaping Slim.

LOT 500 ICONS
The 501® Jean, iconic straight fit with signature button fly, has earned its status as the most coveted jean in the world, lived in and loved by generations. Patched, shredded, cropped or tapered.. For 2015, the Levi’s® brand debuted its sister jean, the 501® CT, inspired by denim obsessed fans who, for years, have taken their favorite 501® jeans and tapered them to their liking. Wear it relaxed and borrowed-from-the-boys or downsized and sexy, depending on your style. I myself, am really coveting a pair of 501’s!

Alicia Keys is lending her voice to the #liveinlevis campaign. The one I mentioned in this post.We love Alicia Keys.

The new Levi’s® Jeans Collection will be available in Levi’s® stores (Sarit, The Junction, Garden City and Kaunda Street in Town)  from the end of September 2015. So look out for that! The retail price will start at Ksh 7990.

You must have an awesome weekend. I insist. 🙂 And remember…

Cheers!

2 comments

  1. Nice, you know Beata? She an awesome blogger and stylist. Lucky you for getting a free pair of jeans, next time I might drop by uninvited, lol! I love the explanation you’ve given in regards to the jeans, very detailed.
    fashionstylemogul.com

Tell Me What You Think